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All NEW cars are supposed to have the Manufacturers Suggested Retail Price (MSRP), better known as "LIST PRICE" or "STICKER PRICE", displayed in plain view on a "sticker" on the car's window, preferably on the driver's side. This sticker is known as the "Monroney Sticker" and must list the following information:
- The "base price" of the car (The price of the base model before adding the optional equipment).
- An itemized list of the prices of the optional equipment
- The "destination charge" (The charge for delivering the car from the place of manufacture to the dealer).
- The total "suggested list price" MSRP of the car which is the price that the manufacturer "suggests" (who are they kidding) that the car be sold for.
- The "estimated" fuel economy that this car should get.
NOTE: THE "STICKER" PRICE IS ***NOT*** THE PRICE THAT THE DEALER PAYS THE MANUFACTURER FOR THE CAR. MOST DEALERS ACROSS THE NATION PAY THE MANUFACTURER THE *SAME* PRICE FOR THE *SAME* CAR.
THE PRICE THAT ANY PARTICULAR DEALER PAYS HAS LITTLE, IF ANYTHING, TO DO WITH THE SIZE OF THE DEALERSHIP AND IS ALWAYS LESS THEN AND OFTEN CONSIDERABLY LESS THEN (BY OVER 20%) THE MSRP PRICE.
If the dealer tells you that he cannot possibly sell you the car at less then LIST (MSRP) price he is a LIAR and you should shop elsewhere. If you do pay FULL LIST PRICE, dealer will love you for it.
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